Publishing News -- December 17, 2008

Publishing and the Economy
Not everyone's sales are down -- Romances are up an amazing 83 percent year-to-date over last year; mass market paperbacks up 14%.

Borders to drop "Sale or return" for HarperStudio books -- Chain makes deal in return for deeper discounts.

Layoffs and Restructuring at MacMillan -- Publisher sacks 4%, restructures children's book division.

How about publishing less stupid books? -- Maybe it's not the economy, stupid. Maybe it's the stupid books.

Marketing Your Work
Book Marketing: How to be a gracious guest...blogger, that is -- Rules for making your guest blogging stint memorable and profitable, for you and the blogger.

Booking radio interviews -- Tips for making that elusive radio interview easier to get.

Tips for Anyone who Writes a Regular Column -- Blogger Terry Whalin with well-earned praise for Suzette Martinez Standring's book (which was available at the FWA conference).

Social Networking
Twitter has made Dell $1 million in revenue -- Sales alerts drive business increase in the last 18 months.

Digital Publishing
Suze Orman to Offer Book Download for Free -- Paperback editions will cost $9.99, but the download is free for a week.

Digital Publishing and XML -- XML is used in much of the business world and here's why you might care.