Friday, November 28, 2008

Publishing News -- 11/28/2008

Publishing Displays Its Split Personality -- While Houghton Mifflin suspends acquisitions, Hachette Book Group (Little, Brown) passes out extra bonuses.

Vatican Publishing House Goes Online -- A few of the art and spirituality volumes from Vatican Publishing House can now be purchased online, thanks to an agreement with HDH Communications.

Publishing Bigshots Told to Open Canned Tuna, Eat at Desk -- The days of doing business over expensive lunch are fading in the new climate of economic austerity.

How to sell a novel on the Amazon Kindle -- An author's experience putting a novel out for Amazon's new reading tool.

Kindle 2.0 available next year -- The new version is smaller and ergonomically advanced, but competitors should soon emerge as well.

More older users dipping toes into social networking -- They're a little more hesitant than younger users, but they're starting to experience the MySpace/Facebook/LinkedIn world.

Social Networking Traffic Up as Ads Fall Flat, per IDC -- Social networking usage continues to soar, but ad click-thrus are declining.

Chief Marketing Officers not Enthusiastic about Social Networking -- "55% of marketing executives surveyed by marketing services company Epsilon said they’re not too interested, or not interested at all, in incorporating the social networking sites into their marketing strategies."

No comments: