Here, have my book for free. I'll still make money.

Last year, CNBC and PBS financial guru Suze Orman gave away her book Money and Power to anyone who wanted to download it for a limited time. It still became a best seller and sold more than a million copies. Now, according to GalleyCat, Thembisa Mshaka will follow suit, offering her book Put Your Dreams First: Handle Your [Entertainment] Business available for free on her blog through tomorrow.

Assuming this approach works, it mirrors the path taken by some of the more cell phone novels we spoke of recently, in which the book is put out in another format, then cells very well as a traditional novel.

As the business continues to change, I believe you'll see more innovative approaches similar to this. For one thing, the opportunity is there. Through blogging, Facebook, Twitter, and a number of other venues, you can potentially sidestep the traditional barriers to publication while also building an audience for your work. In addition, as the cost of failure continues to rise, publishers may be more willing to take chances on unorthodox approaches, especially when they're relatively inexpensive.

Eventually, there will be a best seller that started completely as blog posts, be it a novel or traditional non-fiction book. And the avenues to publishing success will continue to diversify as people continue to create and execute on great ideas.